Studio: Steelworks
Role: Edit & Compositing · Animation · UI Motion Design · LookDev
Role: Edit & Compositing · Animation · UI Motion Design · LookDev
A reimagined cut of Lululemon’s Chargefeel 3 campaign, shaped into a sharper, more cinematic story through refined pacing, mood, and newly crafted animation.
I rebuilt the narrative using unused client animation files and created new shots to unify the tone and structure. My work included developing the full edit, designing supplemental animations, handling lookdev, and compositing to create a cohesive presentation aligned with our studio’s creative vision.
I rebuilt the narrative using unused client animation files and created new shots to unify the tone and structure. My work included developing the full edit, designing supplemental animations, handling lookdev, and compositing to create a cohesive presentation aligned with our studio’s creative vision.
Credits
Creative Direction
Miguel Rato
Global Head of Production
Hannah Byers-Brown
Executive Creative Producer
Chago Venable
Producer
Antia Goicoechea
Design
Martina Stiftinger, Ross Mason, Joseph Winston, Afonso Soares
Animation
Michael Marczewski, Afonso Soares, Joseph Winston
Lighting
Martina Stiftinger, Ferran Sellares, Joseph Winston
Sound Design
Otic Audio
Miguel Rato
Global Head of Production
Hannah Byers-Brown
Executive Creative Producer
Chago Venable
Producer
Antia Goicoechea
Design
Martina Stiftinger, Ross Mason, Joseph Winston, Afonso Soares
Animation
Michael Marczewski, Afonso Soares, Joseph Winston
Lighting
Martina Stiftinger, Ferran Sellares, Joseph Winston
Sound Design
Otic Audio
