Studio: Steelworks
Role: Animation · Design
Role: Animation · Design
A bright, fast-paced CGI film that channels Poppi’s bold personality through playful motion, vibrant design, and dynamic product storytelling.
I animated the cans and developed placeholder animatics for FX simulations, along with designing the sky environments that needed to seamlessly match live-action plates. I also explored a range of wide-to-close transitions to keep the shots energetic and fluid, helping shape the film’s lively, upbeat rhythm.
I animated the cans and developed placeholder animatics for FX simulations, along with designing the sky environments that needed to seamlessly match live-action plates. I also explored a range of wide-to-close transitions to keep the shots energetic and fluid, helping shape the film’s lively, upbeat rhythm.
Animation RnD
Credits
Executive Creative Director
Miguel Rato
Creative Director
Martina Stiftinger
Art Director
Thiago Tallman
Global Head of Production
Hannah Byers-Brown
Executive Creative Producer
Chago Venable
Producer
Antia Goicoechea
Design
Hannah Byers-Brown
Executive Creative Producer
Chago Venable
Producer
Antia Goicoechea
Design
Sylvain Gaussens, Alex Levinton, Miguel Rato, Afonso Soares, Martina Stiftinger, Thiago Tallman
Animation
Carmelo Barberá, Arran Bish, Caskal, Carol Erique, Sylvain Gaussens, Alex Levinton,
Michael Marczewski, Afonso Soares, Joseph Winston
Live Action
The Joelsons + Miguel Rato
Behind The Scenes
Miguel Rato
Storyboard
Alex Potts
Compositor
Igor Gama
Video Editor
Claudio Vasques
Music & Sound Design
Echoic Audio
